Integrated
We incorporate Marketing, Sustainability and Technology skills to create modern solutions
For many people sustainable business is that which earns enough income to be able to continue, generally from one year into another. However, our view here is much wider both in depth and scope. In scope, we follow best practice of considering at least our wider environment: the political, environmental, social and technological change. Not only is this vital for good business, it enables us to rise to the challenge of environmental sustainability, a key challenge for the 21st century.
The rapidly changing field makes it much easier for companies who have specialists to hand.
We incorporate Marketing, Sustainability and Technology skills to create modern solutions
We treat each client with dignity and respect. We listen attentively to their goals and needs.
We have a network of partners around Europe with a wide range of sustainability specialisms to collaborate with.
Education
To teach, we must first learn! Martin has over 40 certifications from Sustainable Construction to Secure Web Development, a huge range of sustainability, technology, innovation and entrepreneurship skills. All contributing to build a bright sustainable future. Well known certifications include Prince 2 project Management and BCS Business Analysis. In addition to his undergraduate in Marketing and MSc is advanced energy and environment studies he has further studied with the Open University (UK), University of Gronigen (Netherlands), University of Exeter (UK), Lund University (Sweeden), SOAS - University of London (UK), Columbia (USA). Martin has taught at three universities, two at masters level and developed a masters in energy and environment studies. My areas of teaching and facilitation are around whole system energy models, UK energy & carbon policy and sustainable economics.
Technological Solutions
Marketing
Strategy
Sustainable Development
Sustainable development is a wide ranging area, were we can decrease running cost, improve business efficiency, comply with new legislation and utilise new technology. From combining knowledge of IT processes, business process design and energy efficiency there are often dramatic opportunities available to business large and small. Simple energy efficiency opportunities exist in most businesses which are quick to implement and reduce operating costs, therefore improve competitiveness and profitability. For many companies there are also opportunities to diversify or create competive advantage through sustainability criteria. In many sectors environmental management is a procurements requirement.
Digital Marketing
The first website Martin made was in 1996 and he was soon teaching others how to use it. In 1998 he started web scripting to automate routine tasks, including running a web redirection service called Zooming.to in an age when most people didn't own a domain name. It received over 1 million hits a month at its peak. He worked for a web hosting company to help others build there sites, helping lots of small businesses and hobby sites set-up their presence through my company. Then he was offered an attractive full time consultancy position supporting 'mission-critical' global websites. After completing his masters, he worked for a small company selling simulation software measuring the site specific potential of renewable energy building their IT infrastructure and training arm. Surmise to say, my knowledge of digital is quite extensive. I've applied this with my knowledge of marketing for many companies, helping build local small and family companies significantly. For those with limited experience of on-line I've increased their volumes many fold, for those with extensive experience I've also doubled their web traffic.
Sustainability specialist providing advice, training and solutions for individuals, business and governments.
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